PROCESS
How a collaboration with Dalmaco runs, from the first conversation to long after the site goes live.
GETTING ACQUAINTED
Every collaboration starts with a conversation, with no obligation. We want to understand what you do, who you do it for and where things currently hurt: a website that no longer fits your brand, images that contradict each other, or campaigns without a clear direction. You tell it in your own words, we ask the questions that follow. From there we decide together whether it is about a complete digital identity or about one part of it, and what is realistic in time and budget.
PROPOSAL & DIRECTION
After the intake we put the assignment on paper: what we make, which disciplines are involved, who signs off on what and in what order it happens. We never start a website, film or campaign without first fixing the direction, the one idea that carries everything. That can be a visual direction, a campaign concept or a content strategy. You see that proposal before you approve anything, so nothing surprising comes up along the way.
DESIGN & PRODUCTION
In the execution phase you work directly with the people making the work. Design, development, film, photography and social content sit in the same team and on the same schedule. We show interim versions and ask for your feedback at moments when changes are still possible, not afterwards. For web design that means structure and wireframes before we start on the visual layer. For film and photography it means a script, a shot list and a shoot day that is fully prepared.
LAUNCH & MEASURE
A website only goes live once everything is tested: on devices, on speed and on findability. We get the foundations right for search engines, with headings, meta text, structure and a sitemap, and then measure what visitors actually do. With campaigns we look at results rather than impressions: which creative works, which audience responds and where the cost per result is heading. That way you know after launch where your budget is doing something.
REFINE & MAINTAIN
A brand never stands still, so the work does not stop at delivery. We maintain websites, produce new content, test additional creative and adjust where the numbers ask for it. Some clients call us for one project, others work with us year after year. Either way the question stays the same: what do you want people to remember?
Ready to start?
Tell us where your brand stands today and where it needs to go. Feel free to look at our services and our work first, or read how we work for brands in Antwerp and beyond.
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